How GoodCart ranks brands
2026-11-09 · Updated 2026-11-09 · 1 min · GoodCart
A brand score uses the ratings and review counts stored on the product. Products without a rating or a review count stay out of the average.
What goes into the score
Each qualifying product keeps its own rating. The brand average weights that rating by the number of reviews, then pulls the result toward the group average so a brand with a handful of reviews does not outrank one with a long record.
Personal care
Personal care
How we ranked: a brand score is a Bayesian-weighted average of stored ratings. Only active products with a price, a rating, and a review count above zero are included. Reviews supply the weight. A tie goes to the larger review total. The products are judged by what's in them and what's not.
Food
Food
How we ranked: a brand score is a Bayesian-weighted average of stored ratings. Only active products with a price, a rating, and a review count above zero are included. Reviews supply the weight. A tie goes to the larger review total. The products are judged by what's in them and what's not.
As an Amazon Associate, GoodCart earns from qualifying purchases.